Everyone likes to think that their guy is honest. If you are a democrat, odds are you thought that Joe Biden was more honest than Paul Ryan; if you are a republican, odds are good you took the opposite position. That goes to two things: the credibility of the candidate, and the bias of the audience.
In my October 4, 2012 entry, Romney and the Joy of the Simple Message, I discussed how a simple, straightforward message that can pass the test posed by Ockham’s Razor by relying on the fewest number of assumptions is best, and how Romney’s jobs first message, in passing that test, was the more credible, a fact that certainly contributed to Romney’s victory. We saw much the same from Ryan, though he dealt with more topics than Romney faced, and that approach served him well; but we saw something in Biden’s performance that can serve as an example to writers, orators, or anyone else who tries to convince others that their point of view is correct.
Early in the debate, the issue of the terrorist attack on the US Embassy in Benghazi, Libya, came up. When confronted with the issue, Biden made up excuses, including a slowly evolving intelligence assessment that began as the “riots against that anti-Islam film” story but eventually settled on the truth, that it was a terrorist attack that had nothing to do with any film, Islam-related or not. He claimed that no one asked for more security, and then went on to attack Romney for his reaction to the killings.
This exchange is so telling, and makes such a clear object lesson on the necessity of honesty, because the truth came out a week before the vice-presidential debate! The news has been filled with stories of the spin that the Obama Administration has tried to put on the Benghazi attack, along with proof that the embassy staff were begging for additional security as well as proof that those pleas fell on deaf ears in Obama’s State Department and, likely, elsewhere in the Executive Branch.
When so confronted, Biden had two choices: He could argue and lie, knowing that the truth was already out there; or he could admit everything and have a mea culpa moment on behalf of Obama and himself. Biden chose the former, and that was a fatal mistake. The history of politics has taught us that the cover-up is always worse than the shame or guilt being hidden; the lie is always more damaging to the liar. The old biblical canard, “the truth shall set you free” is true, and ought to be the watchword of writers, artists, and politicians alike.
For most folks who do not fall within the “democrat true believer” camp, the obvious lie about the embassy attack destroyed any credibility Biden had. Therefore, the question to be asked is, given the notoriety of the issue, and the fact that the truth is already out there, why not make the integrity move, take responsibility, and seek forgiveness? Also, why not do that on some of the other issues, where we already know the truth in spite of the Obama Administration’s various explanations. Biden would have done his ticket a real favor by being honest with the American People, and he would have bolstered his own credibility in the debate, perhaps to a point where his grins and grimaces would not be front page news this morning.
So, how does this apply to writers? Simple: Readers know when you are lying. Treat them with respect and tell them the truth, and you will be amazed at how your work takes off!